Traffic exchange basics

by Michael Coursey
(3295 Hunting Creek Pass Douglasville, GA 30135, USA)

Reginald, some traffic exchange basics

Hi Reginald,

Just in case you are new to traffic exchanges I want to talk to you
about some basics that are important for you to know.

In this section we are going to discuss the basic premise of a
traffic exchange and how this system works. This is a basic primer
on what you can do in a traffic exchange and may be skipped by
people who have been advertising using traffic exchanges for a
while. However, I may put a few nuggets of information in here that
you may find useful even if you are more advanced.

What is a traffic exchange?

In its simplest form a traffic exchange is a way of driving traffic
to your website in exchange for giving traffic to another user's
website. Traffic exchanges are membership sites. You join the site
and opt-in to the sites list so that the owner can send you news
and updates on the program. In return you can find out more
information about what is going on with the site and may even find
a few good deals.

Websites are viewed inside what is known as a surfbar. There are
also other common ways that your site can get traffic from a
traffic exchange besides using the surfbar, they are text links,
banner ads, and sometimes email ads.

The surfbar typically is a frame around the websites that members
want to advertise that are placed in rotation. This frame generally
has a timer, an area for statistics such as credits earned,
websites viewed, and links to content within the traffic exchange,
such as the main members area and an area where you can purchase
more credits.

There are two types of surfbars, auto-surfing and manual-surfing.
Auto-surfing surfbars are just what they sound like, the surfbar
advances automatically at the end of each timer. I HIGHLY recommend
that you do NOT use auto-surfing traffic exchanges. The main reason
is that with an auto-surfing exchange you can collect credits to
your website but there is no guarantee whatsoever that ANYONE will
even see your website that you are advertising let alone take
action on it. Your goal isn't just to get traffic to you website,
but visitors to it also. A visitor is a living, breathing human
being that can actually see your website, not some program that
trades information with another computer and says that traffic
occurred to your website.

Manual surfbars, on the other hand, require that a human take
action to advance the program to the next available website to be
seen after the timer has elapsed. A typical "surf session" may go
like this. The member logs into their account to begin surfing.
They may check the sites they currently have in rotation to see if
any hits are available that need to be assigned to their sites.
The member launches the surfbar from the surfing link on the
traffic exchange. The timer for the first site begins counting down
from a pre-determined amount of time as the website is viewed. The
timer reaches the end and then a selection of icons need to be
clicked upon to receive credit and advance to the next website. A
number of credits (or fraction of them) are given and the surfbar
selects another website available in rotation.

When the member is done surfing they can assign any credits they
have available to their websites in the members area.

A note about tabbed browsing

A powerful way to get more traffic that has recently come about in
the past few years with tabbed browsers is surfing multiple
exchanges at one time. Tabbed browsing allows you to surf several
exchanges at one time in multiple tabs on the same browser making
this a very viable option to generate a lot of hits. While this is
a great option I would advise against surfing more than about 4 or
5 exchanges at once for the following reasons:

1. Surfing more than this with a 10 second timer the surfbar will
probably be waiting on you to come back to the exchange since the
timer has already timed out.

2. Surfing multiple sites like this can slow your computer and
processors down depending upon how graphic intensive the sites are
and your connection speed.

3. Remember, traffic exchanges work on a view for view basis. It is
a cooperative advertising medium. If you aren't viewing other
people's sites what makes you think they should pay you the
courtesy of viewing yours.

This is just a brief introduction about what traffic exchanges are.
In the next email I will talk a bit more about how you can use all
of their features to full effect.


Best regards,

Michael Coursey
Proud owner of
Major League Hits http://majorleaguehits.com
HelpHits http://helphits.com

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